11 Phenomenal Marketing Automation Tips

Marketing Automation does exactly that. It automates your marketing. We often forget that it’s supposed to streamline our marketing processes. Not replace it. Earlier in my career, I worked for Eric. He was head of sales and he needed me to compile sales data in Excel. Back then, I did not know “VLOOKUP” existed

Pop-Ups: How to Not Scare Your Visitors Away

Though pop-ups are rarely spoken of positively, there are some legitimate reasons why you might need to use them on your website. Pop-ups don't have to automatically discourage visitors; there are a few things that you can do to improve upon user experience while still committing to your design. Do You Really Need a

How to Generate Successful Conversions With Your Landing Page

A landing page is a page that has one sole purpose: to convert. It is designed to encourage the visitor to perform a specific action. However, building a successful landing page that converts requires some knowledge. At LeadFox, we follow the best practices to build landing pages. These practices depend the conversion objectives, which are

Inbound Marketing for Beginners

If you have a business website, you have likely heard about inbound marketing. It isn’t just a buzzword marketers use, but a new way of marketing adapted to the reality of the internet! Reach your customers where they are Traditional marketing, or outbound marketing, involves randomly looking for clients by sending them advertising messages, regardless