Question 1

What is a landing page?

Accepted Answer

A landing page is a page on which the user arrives with a defined objective. It can be to collect information, to convert the user into a prospect and then into a customer or to direct him to a specific action. Generally, the landing page leads to a purchase, a subscription or the submission of a form.

Question 2

How to create a landing page?

Accepted Answer

There are different tools available for creating a landing page. You can use the templates to create your own landing page. It is important to pay special attention to the title defining your offer. This is the first contact with your visitor. Then work on the body text, which should be simple, short and punchy. Choose an eye-catching visual as well as customer testimonials to prove the quality of your offer. Finally, format the contact form in order to collect a maximum of conversions.

Question 3

What is marketing automation?

Accepted Answer

Marketing automation is a marketing technique that allows you to automate certain customer relationship actions: traffic acquisition, lead nurturing, sales, etc. Using software or directly on a digital platform, marketing automation allows you to achieve predefined objectives, such as increasing the conversion rate or the bounce rate. This marketing method allows to increase revenues while gaining in performance.

Question 4

How to set up a marketing automation campaign?

Accepted Answer

There are several prerequisites for setting up a marketing automation campaign: having a website, optimizing sales pages, having a qualified contact base, etc.

Question 5

What can be automated with marketing automation?

Accepted Answer

Thanks to marketing automation software, it is possible to automate an email campaign (sending emails scripted according to the recipient's behaviors), content creation for the Internet (contact collection forms, landing page, call to action, A/B testing) or contact management (behavior tracking, performance analysis).

Question 6

How much does it cost to access Leadfox products?

Accepted Answer

Leadfox offers a number of services for small and medium-sized businesses that want to increase their conversion rate and sales of products and services. To assist them in their digital marketing campaign, Leadfox has set up three packages accessible to all budgets. Companies that wish to do so can also access customized rates according to their needs.

Question 7

Where is Leadfox located?

Accepted Answer

Leadfox is a company based in Sherbrook, in the province of Quebec. It was founded in 2015 by Éric Gauthier and Alexandre Paquet.

Marketing resources

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