Steps 6 and 7 are crucial, so don’t forget about them!
Step 6: Insert your lead magnet into an article as a content upgrade
This is the time to use your lead magnets to capture more email addresses.
There are many ways, but the best and most efficient way, in my opinion, is:
To offer the lead magnet as a content upgrade within a blog article.
The offer must directly relate to the blog post topic!
I suggest that you choose between 2 to 3 spots per article:
Link at the beginning of the article
Link in the middle of the article
Link at the end of the article
If possible: use the article with the most traffic.
If your offer is good and if the article receives a good amount of traffic, then you will be able to double or triple your email list with just one strategic lead magnet.
Take for example the lead magnet I used in this article. It contains all the tools to create the 49 lead magnets I mention. It has a 70%+ conversion rate.
Because it’s good.
Step 7: Building an automation script
The last step is to ensure that all leads are well served and that they’re coming back for more.
In this case, this would mean a series of emails intended to offer more resources and broader knowledge.
Building a long-term relationship and establishing trust.
Sales will follow, depending on your product and industry.
The time has come:
I now present the 49 lead magnets that will help you build up your email list.
[ctt template=”4″ link=”lv3e1″ via=”no” ]Tweet this: “7 steps for creating a lead magnet that will make your email list skyrocket”[/ctt]
49 Lead Magnets Proven to Quickly Build up Your Email List
In order to help you find the offer that best fits your needs, I’ve listed the 49 examples of lead magnets in order of easiest to hardest.
That is, easiest to hardest according to my expertise.
As this is an exhaustive list, click on the ones that you want to read and they will expand with more info.
Don’t forget to grab my list of 36 tools to create ALL the lead magnets in this list. It’s free and I also included a special bonus : the productivity tools I use on a daily basis! [Access all the tools now]
But please note:
The order given is subjective. And don’t forget that the perceived value is often higher when more time and effort go into designing the lead magnet.
If you don’t YET have any lead magnets, then start with the easiest first.
Demos of your tool’s features designed to showcase its benefits will serve as a solid sales pitch. Demos are a popular tool to establish initial contact with the customer and keep your finger on their pulse. You can then respond to any rebuttals directly over the phone.
Goal: Allows you to acquire leads who want to see your product in action.
Free shipping encourages purchasing at the price indicated without having to worry about the cost of shipping. Free shipping over a given amount is also a viable option and can lead to a greater sales volume per transaction. It’s definitely worth implementing in e-commerce.
Goal: Encourage purchases and avoid shopping cart abandonment on the payment page.
The famous “try before you buy.” If you are able to offer free samples, then all you have to do is ensure that your follow-up is sufficient enough to allow for a conversion from single use to repeated use.
Goal: Allow the customer to try it out in order to convert them into a repeat customer.
The Free consultation is a service that you offer for free in attempt to show your expertise. If you provide enough value, the prospect might build trust towards your services. It is the equivalent of a free sample for your service.
Goal: A free offer might translate into a sales if you build enough value. It is also an excellent tool to see if your customer fits your line of business. The best tool is Skype and Google Hangout. If you are more advanced, Join Me and GoToMeeting are good tools. See the complete list of the 36 tools I recommend.
Aaron Krall often go on a quick 15 minutes chat with his prospects to see if he can help them. He will provide as much value as possible. If there’s a fit, both parties might move forward and work together.
The first few chapters of a book typically demonstrate your approach and style. If the reader likes what they are reading, then they’ll surely want to read the rest!
Goal: Provide an excerpt of your book in order to instill confidence and trust in potential customers.
Gabriel Wyner offers free access to the first chapter of his book in order to show his visitors how to take a methodical approach to learning a foreign language. The first chapter gives you a good idea of his approach.
Lists are very popular. You can capture email addresses with lists of just about anything, as long as it’s relevant to the ideal customer. In this example, the author has simply compiled a long list of 1781 profitable niches.
Goal: Create a list relating to a specific subject that would have been time-consuming for the ideal customer to create on their own. In exchange for their email address, you offer them the fruit of your efforts.
A list of links compiled to achieve a specific goal is quite invaluable to your ideal customer. By including complementary resources with your offer, you demonstrate your global view of the industry and open-mindedness.
Goal: Allow your customer to obtain a global view of the strategy and to access additional tools included with your offer. A wonderful gesture of pertinence and professionalism.
The team at Mention presents the best resources for successfully converting social network leads into customers.
Tip – you can include:
Links to documents
Links to Youtube videos that explain concepts
Links to articles that relate to the subject matter
Links to equipment or software that help with strategy execution.
Links to a list of steps to take during said execution.
Case studies can impress upon the ideal client the impact your expertise can have. They are just as useful for observing the impact of a particular strategy as they are for analyzing tangible benefits.
Goal: Provide a detailed account of the actions taken and of the genuine impact you had with a customer.
The White Paper is a guide with a particularity : it is backed by statistics and real-life numbers. While you explain a tactic, you also give the outcome of such actions. This adds on to its credibility.
Goal: provide a proven strategy to follow. Statistics and numbers will provide depth and will amplify it’s usability.
The toolbox is the collection of tools that you use to accomplish a given task.
For example, for social media management, you need a photo editor, sources for images, tools for the creation of infographics, etc.
Goal: Provide the full list of your tools used to successfully complete a task. The toolbox provides them with all of the necessary tools – the only thing they have to do is put your tips into practice.
Webinars strike a good balance between strategy demonstration and strategy explanation (to further develop the demo).
Goal: Allow visitors to see the tool in action as it implements a well-founded strategy. Two birds, one stone.
In this example, Facebook offers a webinar created to demonstrate how to have better click optimization that leads to conversion. In this instance, the topics broached are the steps needed and the logic behind them.