I think we can all agree that visitors are increasingly wary about giving out their email addresses.
That’s because there are far too many lead magnets floating around on the web, and most of them are…”junk”.
I’ve found a way of ensuring that my lead magnets remain relevant, irresistible, and useful to my readers.
It’s a structured system. And it works like a charm. In fact, it can allow you to double or triple your email lists.
The most impressive part: this strategy can be repeated as many times as you want.
In developing this methodology, I drew inspiration from several dozens of the highest performing websites.
Allow me to explain my analyses using the following outline:
- What is a Lead Magnet?
- 7 Steps for Making a Lead Magnet Irresistible
- 7 Steps for Creating a Lead Magnet out of Nothing
- 49 Lead Magnets Proven to Build up your Email Lists
- My ‘Best Tools’ List for Creating Lead Magnets
A lead magnet is simply an offer (a bribe!) designed to be given away in exchange for your visitors’ email addresses.
Most importantly: there must be a tangible benefit for the visitor in receiving this offer. My own experiences have shown that the packaging must be just as powerful as the content within.
In other words, the way you display and offer it should be just as powerful as the content itself.
Here are the advantages to having a good lead magnet
A tempting lead magnet = a lot of subscribers
A weak lead magnet = few subscribers
In short, lead magnets are intended to bulk up your email lists.
But don’t forget:
This is the best tool for segmenting your lists.
We know why leads magnets are needed.
You’ve got to make them irresistible to get the most email addresses possible!
So before I present you with examples of lead magnets, let’s see how to make them irresistible.
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For a lead magnet to be good, all it needs is to be irresistible.
Here’s how to have a resource on hand that people will beg you for, summed up in 7 steps.
1. Lead Magnets ATTRACT the ideal customer (and ONLY the ideal customer)
Your lead magnet must draw and hold attention, but not everyone’s.
By trying to appeal to all, you run the risk of appealing to none.
And the more specific your offer is, the more your ideal customer will feel that they are being individually addressed.
Result: leads that are more committed and attentive.
Use titles that already target your ideal customer.
For example: the ideal customer is seeking to improve the traffic stemming from Google searches (as opposed to from social networks).
2. Lead magnets keep a PROMISE
What does the lead get by signing up?
Those resources should help them solve specific problems.
The ideal customer feels that they are directly impacted by the problem described. Perfect.
They should feel that your offer will solve their headache and they should know exactly what to expect from that offer.
To give an example:
The customer wants to learn how to sell items online, but they must first learn how to build an email list.
This offer tells them exactly how to get their first 100 subscribers.
3. Lead magnets create a natural CONNECTION
The reason behind setting up this offer and who it applies to
The secret to a genuine connection:
There must be an emotional appeal.
Tell your story and try to connect with everyone on a slightly more personal level.
You’re looking for a job and you come across this. Right on target.
Strike a chord: emotions are the true source of motivation.
The good news:
The customer will feel compelled to take IMMEDIATE action.
A quick conversion and instant loyalty.
4. Lead magnets highlight the KEY ELEMENTS
I’m referring to the dilemma and the solution.
By getting the customer’s attention, you’re offering the solution to their problem.
But to delve further:
Offer them short- and long-term solutions. Aim to build a long-term relationship.
The goal is to offer a short-term remedy, but to be open to maintaining a relationship to continue helping the ideal customer in their growth.
5. Lead magnets present a CTA
What is the next step?
Add a greater sense of urgency with an action verb.
Ultimately: what will happen if the customer clicks on the button?
The more powerful it is, the greater the appeal to act on it will be.
And it doesn’t end there:
To draw more clicks to your resources, you’ll have to choose your approach.
These buttons often contain an action verb that solves the customer’s problem.
“Save”, “Learn”, or “Increase X”.
This is a more “positive” approach wherein the customer KNOWS their problem and wants to solve it.
The customer can’t yet identify with that scenario 100%, so you’ll have to acknowledge their pain and/or fear to get their attention.
This button incites an emotional response. Fear and guilt often come into play.
If your industry can use that to its advantage, then why not!
Name the change that has caused pain.
And offer a clear solution.
And above all: simple.
6. Lead magnets entail structured follow-up
At this stage, the job is only halfway complete.
But success hasn’t. Not just yet:
The customer has a positive first impression of you. They acknowledge your expertise.
Source : https://charlesngo.com/
Here’s what you must do:
Take advantage of this momentum to reinforce your image as the empathetic expert.
Create a series of emails to introduce yourself and offer even more resources.
Become their particular source of information for filling needs that relate to your industry.
7. Lead magnets create brand ambassadors
You helped Sam find his dream job. You also provided him with valuable resources for expanding his knowledge.
Over time, you have also helped connect him to the influencers in his field.
He loves you and talks about you day and night. His aunt, best friend, and son have become customers of yours thanks to his rave reviews!
He’s also the first one to share your articles on Facebook.
And all thanks to a lead magnet!
You have the 7 steps you need to create a champion lead magnet.
It’s time to create the lead magnet that will draw in 1,000 leads per day!
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You know what a lead magnet is and the best method for presenting it.
The secret is soon to come:
The step-by-step process of creating the best lead magnet on earth.
Step 1: Make a list of lead magnet ideas (brainstorming)
There’s no such thing as a bad idea–you just have to express it well.
Target a pain and offer a solution.
The packaging must be adapted to your content.
For example: “PDF summary for quickly increasing your email list”
“Webinar: building a sales funnel”.
Step 2: Choose the top-performers that will advance to the next stage (6 to 10 ideas)
After your brainstorming session, you should have quite a long list of ideas.
You’ll have to distinguish the “added bonus” ideas
from those that are vital to your ideal customer.
Filter the former out now so that you retain only the best.
Step 3: Reformulate these ideas as catchy titles
The goal is to see if they can be reformulated well as an offer that encourages action
For example: “PDF summary of how to go from 1,000 to 10,000 email addresses in 30 days”
“Webinar: How to build a sales funnel in 14 steps”
Step 4: Ask the ideal customer for feedback
Polls and questionnaires are useful here.
You can ask your current customers or your email list.
Groups and communities are a potential source, too.
Your aim is to find out if your list appeals to them and what types of problems they want to solve.
Most people will read it and respond if interested.
My preferred tools: Google Form or a Facebook group poll.
Step 5: Create the content
To create content is to put your expertise on paper.
Or compile a list.
Or summarize a strategy.
I’ll give you the complete list of 49 lead magnets, listed from easiest to most challenging, further down.
You can click here to go directly to it.
Steps 6 and 7 are crucial, so don’t forget about them!
Step 6: Insert your lead magnet into an article as a content upgrade
This is the time to use your lead magnets to capture more email addresses.
There are many ways, but the best and most efficient way, in my opinion, is:
To offer the lead magnet as a content upgrade within a blog article.
The offer must directly relate to the blog post topic!
I suggest that you choose between 2 to 3 spots per article:
- Link at the beginning of the article
- Link in the middle of the article
- Link at the end of the article
- Side banner
- End banner
If possible: use the article with the most traffic.
If your offer is good and if the article receives a good amount of traffic, then you will be able to double or triple your email list with just one strategic lead magnet.
Take for example the lead magnet I used in this article. It contains all the tools to create the 49 lead magnets I mention. It has a 70%+ conversion rate.
Because it’s good.
Step 7: Building an automation script
The last step is to ensure that all leads are well served and that they’re coming back for more.
In this case, this would mean a series of emails intended to offer more resources and broader knowledge.
Building a long-term relationship and establishing trust.
Sales will follow, depending on your product and industry.
The time has come:
I now present the 49 lead magnets that will help you build up your email list.
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In order to help you find the offer that best fits your needs, I’ve listed the 49 examples of lead magnets in order of easiest to hardest.
That is, easiest to hardest according to my expertise.
As this is an exhaustive list, click on the ones that you want to read and they will expand with more info.
Don’t forget to grab my list of 36 tools to create ALL the lead magnets in this list. It’s free and I also included a special bonus : the productivity tools I use on a daily basis! [Access all the tools now]
But please note:
The order given is subjective. And don’t forget that the perceived value is often higher when more time and effort go into designing the lead magnet.
If you don’t YET have any lead magnets, then start with the easiest first.
Add value later.
And there you have it! The exhaustive list of the 49 best lead magnets, according to my analysis.
And as a content upgrade, I suggest this…
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Now you have everything you need, but your journey doesn’t end here.
You have a vast array of tools at your disposal to create your content.
Which tool is best for creating stunning visuals?
And what do you use to make webinars?
And of course: which tool allows you to create contests in 10 minutes?
In my own analysis of lead magnets, I have a complete list of tools for each and every one of them!
To help you with your creations, I’m giving it to you for free.
>>Go here for my complete list of tools for lead magnet creation.