• lexicon

Lexicon of Terminology – Everything You Need to Know About Marketing Automation

When unfamiliar with the world of marketing, we sometimes encounter unknown concepts and terminologies. This is why we have created this little guide for you. In here, we define a variety of terms used in marketing automation, which will help you understand a great deal more than before.

Here are the most common terms as defined by the illustrated encyclopedia of marketing.



  • CRM: This acronym stands for “customer relationship management”. CRM encompasses all the syste