We hear a lot about marketing automation among the trends and it’s now a buzzword in the world of marketing. There is a multitude of software available to help you automate certain recurring and time-consuming marketing activities. Each software has its own speciality. With all the offers that exist on the market, it’s not always easy to find what you’re looking for.
This is why we are providing this little guide to help you with your thinking so that you can find the ideal platform to suit your needs and objectives.
Here are 6 things to consider before choosing a marketing automation platform:
1) Your plan and objectives
Before going ahead with a software purchase, the first step is always to create a strategic plan and its objectives. After all, by doing this plan you will be able to determine what you want to accomplish with your software and not